Take the Time

Brand: Take the Time is an initiative dedicated to helping kids thrive in today's world. By working and playing side-by-side with youth everyday, adults let kids know they are valued and supported in our community.

Challenge: To inform and inspire a hard to reach adult audience. To create an architecture that is easily maintained by the client. To complement an advertising campaign.

Solution: Created a variety of visuals designed to convey the Take the Time message in a light-hearted manner. Developed an architecture capable of growing with the clients needs. Helped define the message and suggested the use of real stories that could be used to inspire visitors. Provided custom training to the client on how to maintain the site. Continue to provide ongoing support to the client.

Result: Because the site is promoted heavily through billboard ads, radio spots, and bus ads, it has received a considerable amount of traffic. Take the Time immediately received feedback that the site actually increased people's understanding of the program and interest in participating.