Early Words

Brand: Early Words is a collaborative initiative designed to emphasize the everyday things parents and caregivers can do to enhance literacy and language development for children aged 0 to 5.

Challenge: To create an attractive web site people can easily navigate through and learn from. To provide an engaging experience for people who first come to the site, to encourage them to return often and use as an information resource. To design an architecture that can be maintained by the client.

Solution: Developed a variety of whimsical graphic messages around the benefits of reading to children at an early age. Integrated a fly-out menu to keep the site orderly. Used vibrant colors to stimulate interest.

Result: The Early Words web site offers useful information in a fun and visually stimulating environment, which has increased the number of pages views and return visitors.